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The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across …
Remarkable Attributes and Thorough Details
ISBN-10: 1119392209
ISBN-13: 9781119392200
Authors: David A. Aaker, Christine Moorman
Author: John Wiley & Sons
Publication Date: 2017-09-18
MSRP:
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