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Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today.

Notable Qualities and Comprehensive Info

• ISBN-10: 78028868

• ISBN-13: 9780078028861

• Authors: Mark W Johnston, Greg W. Marshall

• Author: McGraw-Hill Education

• Publication Day: 2014-02-25

• MSRP:

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