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Highlighting the similarities–and emphasizing the differences–between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments …
Significant Attributes and Detailed Details
ISBN-10: 1133189563
ISBN-13: 9781133189565
Authors: Michael D. Hutt, Thomas W. Speh
Publisher: Cengage Learning
Publication Date: 2012-01-02
MSRP:
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