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Highlighting the similarities–and emphasizing the differences–between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments …

Noteworthy Traits and In-depth Info

• ISBN-10: 1133189563

• ISBN-13: 9781133189565

• Authors: Michael D. Hutt, Thomas W. Speh

• Author: Cengage Learning

• Publication Day: 2012-01-02

• MSRP:

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