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For a marketing text to be effective, you must be able to understand it. You can trust the authors to deliver a rigorous, yet understandable, treatment of marketing research in this 9th Edition.
Noteworthy Qualities and In-depth Information
ISBN-10: 1337100293
ISBN-13: 9781337100298
Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
Publisher: Mindtap Course List
Publication Date: 2017-08-11
MSRP:
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