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In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century …

Noteworthy Characteristics and Comprehensive Information

• ISBN-10: 1616403934

• ISBN-13: 9781616403935

• Authors: Claude C. Hopkins

• Author: Cosimo, Inc.

• Publication Date: 2010-01-01

• MSRP:

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