Catch the Supreme Research Study Companion: Test bank for Advertising and Promotion An Integrated Marketing Communications Perspective 10th Edition by George Belch

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In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organisations’ promotional programs than just advertising. The changes happening in the world of advertising are leading marketers and their agencies to approach advertising and promotion from an integrated marketing communications (IMC) perspective, which calls for a “big picture” approach to planning marketing and promotion programs and coordinating the various communication functions. To understand the role of advertising and promotion in today’s business world, one must recognise how a firm can use all the promotional tools to communicate with its customers. This 10th edition, with its integrated marketing communications perspective (the theme of the text), catapults the reader into the business practices of the 21st century.

Test bank for Advertising and Promotion An Integrated Marketing Communications Perspective 10th Edition by George Belch is an fantastic research overview that exceeds and beyond what is frequently expected. The thorough building and construction of this source, which incorporates intellectual insights with practical approaches to exam preparation, makes it an exceptionally valuable tool for trainees. This manual, which was written by Michael A Belch, George E Belch, that are well-regarded academics in their corresponding areas, and published by McGraw-Hill Education on 2014-01-16, is an important source for anyone that is working towards achieving success in Test bank, Solution manual.

In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion.

Remarkable Traits and Thorough Info

• ISBN-10: 78028973

• ISBN-13: 9780078028977

• Authors: Michael A Belch, George E Belch

• Author: McGraw-Hill Education

• Publication Day: 2014-01-16

• MSRP:

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